Privacy Policy GDPR

Privacy Policy

At Ferneva Books we take privacy seriously and we are committed to protecting it. We want to maintain the trust and confidence of our visitors to our website, by ensuring you fully understand the way we use your data.

This policy explains when, how and why we collect personal information, detailing how this information is used, the conditions under which it may be disclosed to others and how it is kept secure and how long it is kept in accordance with the Data Protection Act (1998), the Privacy and Electronic Communications Regulations (2003) and, as of the 25th of May 2018, the EU General Data Protection Regulation (EU 2016/679).

It also explains how you can control the data we hold, including how to update your information when it changes.
This policy may change from time to time so please check this page occasionally to ensure that you’re happy with any changes.
This policy was last updated on 21 May 2018.


2.0 – WHO WE ARE
Ferneva Books is an independent publisher of colouring books.



We collect personal information from you in the following ways:

3.1  – Personal information you give to us:

This is information about you that you give to us when:

  • You make a purchase via our website
  • Sign up to our mailing list
  • Join in an activity as a participant, such as our competitions or giveaways.
  • You enter information via our website, opt-in/consent forms, apps or by communicating with us by e-mail, social media or otherwise.
  • You complete surveys or provide feedback about your interaction and engagement with us.

We may also ask you for information when you report a problem with our site. If you complete any surveys that we request you complete for research purposes, we will collect information in such circumstances as well.

The information you give us includes your name and email address.

3.2 – Personal information we collect about you:
We only collect information that’s necessary to carry out our business.  The more ways you engage with us, the more data we will require in order to provide the necessary services required. There are occasions where you can choose to not provide us with the information we require, but this will then impact the service we are able to provide.

We may automatically collect information through our website or apps. In this privacy policy when we talk about our website we are referring to



We may process a range of personal information about you in the course of our interactions with you. To make it easier to understand the information that we use about you, we have listed this information below and provided a short explanation of the type of information each category covers.

This information may include:

  • Prefix and full name
  • Email address
  • Billing address
  • Phone number
  • Details of transactions you carry-out through the website
  • Visits to the site, including, but not limited to traffic data, location data, weblogs and other communications data
  • Contact preferences

We may also automatically collect technical information, including anonymous data collected by the hosting server for statistical purposes, the Internet protocol (IP) address used to connect your computer or device to the Internet, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform. We may collect information around the use of our website or the pages of our website you have visited. This information is collected to help diagnose and manage the website, to audit the geographical makeup of users, and to establish how they arrived at the website. Please see Cookies for further information. We may also collect any personal information which you allow to be shared that is part of your public profile or third party social network, type and version, time zone setting, browser plug-in types and versions, operating system and platform.

This is not an exhaustive list and we may retain different types of information for different individuals based on the service we are providing. For information on how long we retain your data for, please refer to the retention section at the bottom of this policy.

4.1 Social Media
Depending on your settings or the privacy policies for social media services like Facebook, Instagram, YouTube or Twitter, you may give us permission to access information from those accounts or services, such as your behaviour on these services and across our site. The majority of this behaviour is anonymised. For more information on how to control your privacy settings for these services, go to the following links:


The purposes for which we use your information and the legal basis under data protection laws on which we rely to do this are explained below.

5.1 To carry out our business and to provide a service or carry out a CONTRACT with you
If you purchase something online, you may provide us with personal data that we will use for the following reasons:

  • To provide you with the products or services you have requested, such as, merchandise, information, hints and tips.
  • To provide materials and benefits such as email newsletters.
  • To process your payment.
  • To keep a record of your relationship and communication preferences with us
  • To contact you with important information relating to your purchase.
  • To seek your feedback to allow us to improve our services
  • To provide you with access to our site

5.2 Where we have your CONSENT

Direct email marketing

We may use and process your personal information where you have consented for us to do so for the following purposes:

  • To contact you via email about our product offers
  • To email you about a specific topic you have requested to hear more on, such as new books or free offers.

You may withdraw your consent for us to use your information in any of these ways at any time. Please see Withdrawing your consent for further details.

5.3 Where there is a LEGITIMATE INTEREST

We may use and process your personal information where it is necessary for us to pursue our legitimate interests as a business, or that of a third party, for the following purposes:

  • To learn about your interests and preferences so that we can contact you with information that is relevant to you.
  • To help us target our marketing and development communications and adverts so that they’re more relevant to you.
  • To use your pseudonymised details to show you advertising on such Social Media platforms as Facebook and Instagram or via other third party advertising that may appear on other websites you use. The information shared with these platforms is pseudonymised to protect your personal data..
  • For analysis to inform our marketing strategy, and to enhance and personalise your customer experience (including to improve the recommendations we make to you on our website).
  • To correspond or communicate with you.
  • To verify the accuracy of data that we hold about you and create a better understanding of you as a customer.
  • For network and information security in order for us to take steps to protect your information against loss or damage, theft or unauthorised access.
    To comply with a request from you in connection with the exercise of your rights (for example where you have asked us not to contact you for marketing purposes, we will keep a record of this on our suppression lists in order to be able to comply with your request).
  • For the management of queries, complaints, or claims.
  • For the establishment and defence of our legal rights.

5.4 Where there is a LEGAL REQUIREMENT

In some circumstances, we will use your personal information to comply with our legal obligations.

We will share your personal information where we are legally required to do so, or as a result of a lawful request by a government or law enforcement agency.

However, in most circumstances, we will rely on your consent when using your personal data.


6.1 Our suppliers and service providers

Ferneva Books will not sell your data. We will not share your data for marketing purposes unless you have actively consented to this. However, in some circumstances, we may need to share your details with our third party service providers, agents, subcontractors and other organisations for the purposes of providing services to us or directly to you on our behalf.

Such third parties may include cloud service providers (such as hosting and email management), and administrative services.

6.2 Credit/debit card payment and direct debit processors

When you purchase any products or services online, your credit/debit card payment (if applicable) is processed by a third party payment processor, who specialises in the secure online capture and processing of credit/debit card transactions. All of your personal information is encrypted as it travels over the internet. When you make a purchase online, you enter a secure internet site (indicated by the letters https:// in the address bar and / or a padlock displayed in your web browser). To protect you against credit card fraud (where someone has discovered your credit card details but do not have your card), you will be asked to enter the unique security code printed on the back of your payment card. If you have any questions regarding secure transactions, please contact us using the details at the end of this policy.



All information you provide to us may be transferred to countries outside the European Economic Area (EEA). By way of example, this may happen if any of our servers or those of our third party service providers are from time to time located in a country outside of the EEA. These countries may not have similar data protection laws to the UK.

If we transfer your information outside of the EEA in this way, we will take steps to ensure that appropriate security measures are taken with the aim of ensuring that your privacy rights continue to be protected as outlined in this policy. These steps include imposing contractual obligations on the recipient of your personal information or ensuring that the recipients are subscribed to ‘international frameworks’ that aim to ensure adequate protection. Please contact us using the details at the end of this policy for more information about the protections that we put in place and to obtain a copy of the relevant documents.


If we collect your personal information, the length of time we retain it is determined by a number of factors including the purpose for which we use that information and our obligations under other laws. We do not retain personal information in an identifiable format for longer than is necessary.


Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal information, we cannot guarantee the security of your information transmitted to our website and any transmission is at your own risk. Once we have received your personal information, we put in place reasonable and appropriate controls to ensure that it remains secure against accidental or unlawful destruction, loss, alteration, or unauthorised access.

Where we have given (or where you have chosen) a password which enables you to access an account, you are responsible for keeping this password confidential. We ask you not to share your password with anyone.

Our website may contain links to other websites run by other organisations. This policy does not apply to those other websites‚ so we encourage you to read their privacy statements. We cannot be responsible for the privacy policies and practices of other websites even if you access them using links that we provide. In addition, if you linked to our website from a third party website, we cannot be responsible for the privacy policies and practices of the owners and operators of that third party website and recommend that you check the policy of that third party website.

10.0 – COOKIES

Like many other websites, our website uses cookies including Google Analytics cookies to obtain an overall view of visitor habits and visitor volumes to our website. ‘Cookies’ are small pieces of information sent to your computer or device and stored on its hard drive to allow our websites to recognise you when you visit.

It is possible to switch off cookies by setting your browser preferences. For more information on how we use cookies and how to switch them off on your device, please visit our Cookies Policy.


We may collect your preferences to receive marketing information directly from us by email in the following ways:

If you sign up to keep in contact with us via our website, including signing up during an online purchase transaction.

However in every marketing email, we send you, we will give you the opportunity to unsubscribe from our mailings altogether.

We may contact you with targeted advertising delivered online through social media and platforms operated by other companies by using your personal information or use your personal information to tailor marketing to improve its relevance to you unless you object.

From time to time, we may ask you to refresh your marketing preferences by asking you to confirm that you consent to continue receiving marketing information from us.

You have the right to opt-out of our use of your personal information to provide marketing to you in any of the ways mentioned above. Please see’ 12.3 – Withdrawing your Consent’ and ‘12.4 – Objecting to our use of your personal information and automated decisions made about you’ above for further details on how you can do this.


You have a number of rights in relation to your personal information under data protection law. In relation to certain rights, we may ask you for information to confirm your identity and, where applicable, to help us to search for your personal information. Except in rare cases, we will respond to you within one month from either (i) the date that we have confirmed your identity or (ii) where we do not need to do this because we already have this information, from the date we received your request.

12.1 Accessing your personal information

You have the right to ask for a copy of the information that we hold about you by emailing or writing to us at the address at the end of this policy. We may not provide you with a copy of your personal information if this concerns other individuals or we have another lawful reason to withhold that information.

12.2 Correcting and updating your personal information

The accuracy of your information is important to us and we are working on ways to make it easier for you to review and correct the information that we hold about you.

In the meantime, if you change your name or address/email address, or you discover that any of the other information we hold is inaccurate or out of date, please let us know by contacting us in any of the details described at the end of this policy.

12.3 Withdrawing your consent

Where we rely on your consent as the legal basis for processing your personal information, as set out under ‘5.0 – How we use your personal information’, you may withdraw your consent at any time by contacting us using the details at the end of this policy. If you would like to withdraw your consent to receive any direct marketing to which you previously opted-in, you can do so using our unsubscribe tool. If you withdraw your consent, our use of your personal information before you withdraw is still lawful.

12.4 Objecting to our use of your personal information and automated decisions made about you

Where we rely on your legitimate business interests as the legal basis for processing your personal information for any purpose(s), as out under ‘5.0 – How we use your personal information’, you may object to us using your personal information for these purposes by emailing or writing to us at the address at the end of this policy. Except for the purposes for which we are sure we can continue to process your personal information, we will temporarily stop processing your personal information in line with your objection until we have investigated the matter. If we agree that your objection is justified in accordance with your rights under data protection laws, we will permanently stop using your data for those purposes. Otherwise we will provide you with our justification as to why we need to continue using your data.

You may object to us using your personal information for direct marketing purposes and we will automatically comply with your request. If you would like to do so, please use our unsubscribe tool.

12.5 Erasing your personal information or restricting its processing

In certain circumstances, you may ask for your personal information to be removed from our systems by emailing or writing to us at the address at the end of this policy. Unless there is a reason that the law allows us to use your personal information for longer, we will make reasonable efforts to comply with your request.

You may also ask us to restrict processing your personal information where you believe it is unlawful for us to do so, you have objected to its use and our investigation is pending or you require us to keep it in connection with legal proceedings. In these situations we may only process your personal information whilst its processing is restricted if we have your consent or are legally permitted to do so, for example for storage purposes, to protect the rights of another individual or company or in connection with legal proceedings.

12.6 Transferring your personal information in a structured data file
Where we rely on your consent as the legal basis for processing your personal information or need to process it in connection with your contract, as set out under ‘5.0 – How we use your personal information’, you may ask us to provide you with a copy of that information in a structured data file. We will provide this to you electronically in a structured, commonly used and machine readable form, such as a CSV file.

You can ask us to send your personal information directly to another service provider, and we will do so if this is technically possible. We may not provide you with a copy of your personal information if this concerns other individuals or we have another lawful reason to withhold that information.

12.7 Complaining to the UK data protection regulator

You have the right to complain to the Information Commissioner’s Office (ICO) if you are concerned about the way we have processed your personal information. Please visit the ICO’s website for further details.


We may review this policy from time to time and any changes will be notified to you by posting an updated version on our website and/or by contacting you by email. Any changes will take effect 7 days after the date of our email or the date on which we post the modified terms on our website, whichever is the earlier. We recommend you regularly check for changes and review this policy whenever you visit our website. If you do not agree with any aspect of the updated policy you must immediately notify us and cease using our services.


You can contact us by email